Wastewater treatment in the US has become an issue for many businesses, big and small. Mark Sholin, the founder and CEO of Arbsource, created a solution to that problem. As part of the Edson Student Entrepreneur Initiative, Arbsource was created to relieve the burden of wastewater treatment and create a more sustainable, cost-friendly way to go about it.
Just recently, Arbsource was named one of the top 12 clean tech companies to watch in 2012 by ZDNet. They are constantly growing and building new partnerships. In an interview with Mark Sholin, he gives us a more in depth look at Arbsource. Our questions and his responses are below:
What grants/investments have you received since the start of Arbsource?
Arbsource has won competitive grant awards from the Edson Student Entrepreneurship Initiative, Cleantech Open, Idea2Product Global Competition, NCIIA, and Walmart Better Living Business Plan Challenge. Other development dollars granted to ASU by the Office of Naval Research also contribute to our R&D. We are still pre-revenue, so leveraging non-dilutive sources of capital is a high priority as we continue scaling our reactors. In the spirit of this strategy, we have other grant/competition submissions pending over the next few months on the order of $500,000 combined capital and have high hopes for success.
How does the ARBCell Biotechnology compare to other wastewater treatment systems?
The ARBCell is being developed to meet the same treatment speeds and quality as conventional methods, but at half the operations cost. We can achieve this by using a special class of bacteria, called Anode Respiring Bacteria (ARB for short), that work in conjunction with our unique reactor design to deliver identical treatment while using up to 70% less energy and producing up to 80% fewer solid sludge byproducts. Additionally, we create hydrogen gas as a value added byproduct that sees wide use in many industries.
How would you describe the team at Arbsource?
Our management team is comparatively young for most cleantech ventures, but we are passionate about our cause and have already collected relevant technical and market perspectives from prior work experience. We’re bolstered by a highly knowledgeable and experienced advisory board in both business strategy and technology development. Researchers at the Swette Center for Environmental Biotechnology, housed within the Biodesign Institute, are the brains behind the development of our ARBCell prototypes, giving us an extra layer of credibility among potential customers and investors.
How would you like to see your company expand?
Over the next year, we will be working diligently to build out our proof-of-concept pilots that will be placed in the processing facilities of different early customers to treat small portions of wastewater. From there, we expect to be ready to offer full-scale treatment systems in early 2013. Forging strong relationships with engineering design consultants specializing in commercial wastewater is key to nationwide deployment, some of which we have already contracted with. Recent connections we’ve made are also interested in pushing the ARBCell to countries outside the US, namely India.
Arbsource recently took second place in the Idea2Product (I2P) global startup competition based in Stockholm, Sweden. I2P has also made available a video, so you can watch Mark Sholin’s pitch to judges followed by a Q&A session.
Get connected with this exciting and innovative new venture!
Written by Tynnisha Hamilton, ASU LightWorks
On Wednesday November 30, 2011, Dr. Elke U. Weber gave a talk at ASU’s Tempe campus entitled “Our Energy-Efficiency Paradox: Psychological Barriers to ‘No-Brainer’ Solutions.” Dr. Weber is the Founder and Co-Director of the Center for the Decision Sciences (CDS) and the Center for Research on Environmental Decisions (CRED) and is Jerome A. Chazen Professor of International Business at Columbia University.
During the talk, Dr. Weber highlighted psychological reasons for the way we paradoxically hesitate to adopt more energy-efficient, sustainable, environmentally-friendly methods of living on a large scale when they seem to be “no-brainer” solutions to our culminating energy-related issues. Weber argued that by learning to recognize and thus identify these psychological issues, we will be able to overcome these cognitive limitations and adopt what she calls “win-win-win” solutions.
Weber started off by listing a variety of energy-related solutions that seemingly go undeveloped, are under-represented, and are underrated. Rather than trying to find solutions to each of these issues, she argues that they are related. They are symptomatic of a larger cognitive problem, and until the cognitive problem is addressed, the symptoms will continue to present themselves socially and culturally in a variety of ways.
Some of these issues are a marketing problem, stemming from language and negative perceptions of words. One example Weber used was the way surveys revealed that more surveyors are opposed to a “carbon tax” rather than a “carbon offset” even though descriptions provided to surveyors were identical to each other. The word “tax,” especially for an American group, carries a more negative connotation, and when it is used, it triggers a cognitive act of arguing against oneself in favor of the opposing side (in this case, no carbon tax).
Weber used the audience in an example of one psychological experiment. You can test yourself before continuing on in this post to see what results you produce. Read the instructions below before playing the video.
In this video is a group of students passing two basketballs back and forth; some are wearing black shirts and the others are wearing white shirts. Pay attention only to the students in white shirts. Count the number of times they pass the ball to each other, whether they bounce pass the ball or they pass it without bouncing it. You may now watch the video.
When finished, continue below.
How many passes did you count? There should be 15. Did you see the gorilla?
This video showcases the “Selective Attention Test,” and is the result of a Harvard study done some years ago. Half of the responders in the Harvard study saw the gorilla. Similar results were produced in Weber’s audience. What this experiment reveals is that not only are we missing much of what goes on around us but that we also have no idea how much we are missing. This offers one explanation as to why these energy-efficiency no-brainer solutions go unutilized when they seem so blatantly obvious. As Weber noted in her talk, we are facing lots of invisible gorillas. You can read more about the Invisible Gorilla Experiment here.
Overall, it was a fascinating and insightful look at the psychology of environmental, sustainable, and energy-related issues and solutions. It allowed a new way of investigating the complexity of the “green mindset.”
Dr. Weber is part of an interdisciplinary group of decision scientists, economists, and psychologists who are exploring reasons why the brain has such a hard time being “green.” So far, their findings may be just as crucial or more so than technological advances to address energy-related issues and sustainability. You can read an in-depth account of their findings and opinions in this article featured in the New York Times: "Why Isn't the Brain Green?"
Written by Sydney Lines, ASU LightWorks
The State of Arizona has already been identified as one of the pioneers of the solar movement, and the state with the most potential for solar power. Solar in Arizona has caught the attention of people nationwide, and each installation and dollar of funding brings Arizona closer to the summit of the solar industry. Jan Brewer recently announced that Arizona was going to receive $710,000 in grant money to accelerate and expand solar in the Valley.
This funding, provided by the Department of Energy, was part of the SunShot Initiative, which was created with a goal of making solar a tough competitor of traditional forms of energy by reducing costs and expanding its application.
A total of $12 million was awarded to 22 teams across the country, each of whom will be using the money to finance the growth of residential and commercial solar. The Arizona Governor’s Office of Energy Policy team was comprised of several partners, including ASU’s Global Institute of Sustainability (GIOS), the City of Phoenix, the City of Flagstaff, the City of Tucson, and SmartPower. The State of Arizona plans on using this grant to identify and improve issues related to zoning, finance, and permits. The team has high hopes of improving solar power in the state and getting Arizona residents to support solar and realize the benefits from doing so.
Harvey Bryan, an architecture professor at Herberger Institute for Design and the Arts at ASU, believes that “This grant will help impact the cost and rate of uptake of solar installations in Arizona…We are focused on solving key challenges associated with the reduction of the non-module cost of installing solar energy systems such as: permitting, financing, interconnection, as well as planning and zoning.” Bryan also plays a role in ASU Lightworks, a multidisciplinary effort to leverage ASU's unique strengths, particularly in renewable energy fields including artificial photosynthesis, biofuels, and next-generation photovoltaics.
Over the past few years, Arizona has made a strong effort to push solar for both businesses and the community. Solar installations are on the rise and more and more residents are beginning to understand the impact that solar can have on our lives.
During a press conference, Governor Jan Brewer states that “Arizona is at the forefront of solar-energy development and expansion, and has even been dubbed the ‘Solar King’”. She goes on to say “This grant will be instrumental in making installation of solar panels faster, easier and less expensive for Arizona homeowners and businesses. As solar energy becomes more cost-efficient and widespread, Arizona is ready to capitalize on the quality jobs created by this promising industry.”
And a promising industry, it is. In 2011, Arizona ranked 3rd in the country for the amount of solar jobs, according to the National Solar Jobs Census. This is a five spot hike from the previous year, and this sun-wealthy state shows no signs of slowing down.
To learn more about the SunShot Initiative, visit the website.
Written by Tynnisha Hamilton, ASU LightWorks
It’s a new semester, and with the homework assignments and amount of stress piling up, sometimes getting involved on campus can be a challenge. Plus, with the large amount of clubs and organizations on campus, it can be hard to choose which one is right for you. At the Club Carnival, you had the opportunity to take a closer look at several different clubs and organizations on campus, including the new ASU Energy Club.
The Energy Club was created to give ASU students and the community an opportunity to become actively engaged in a variety of issues facing our generation including energy policy, technology, sustainability, social issues dealing with renewable energy, and more. This club allows students to discuss, interact, and engage in a variety of energy-related issues and provides them with an opportunity to contribute their thoughts, opinions, and actions to these dilemmas.
By joining the ASU Energy Club, students will be able to network with like-minded young people and create long lasting relationships throughout their college experience and beyond. This club will open doors into the industry and allow students to take on leadership roles, speak and possibly work alongside industry leaders, take an active role in finding solutions to these global problems, and much more.
One of the Energy Club’s visions is to introduce students to potential careers in the energy industry. Networking is extremely important in college, for undergrads, graduate students, and alumni alike —and it is one of the main focal points of the Energy Club. Another purpose of the club is to allow members to share with each other the latest advancements in energy research and gather students from different disciplinary backgrounds to shed light on these subjects and offer their input.
This club hopes to reach out to the students of Arizona State University and the greater community to address pressing issues that might otherwise go unnoticed. The Energy Club will be holding several events throughout the semester and year, including the upcoming panel discussion on “Arizona’s Energy Future.”
AZ Town Hall will be visiting ASU to strike up a conversation about what Arizona’s energy future will look like. The panel will discuss questions brought up by the ASU Energy Club and all students are welcome to come and join in on the discussion. This event will take place on Thursday, February 2nd at the Memorial Union Ventana Ball Room A & B. For more information, visit www.asulightworks.com/resources/events. To RSVP online, visit http://www.aztownhall.org/CommunityOutreachPrograms.asp.
If you haven’t already, join the Energy Club on these social networking sites to stay updated:
Written by Tynnisha Hamilton, ASU LightWorks
Arizona State University (ASU) and the University of Arizona (UA) have joined forces through ASU’s AzCATI facilities to expand algae biofuel research through the ARID Raceway open test bed site located in Tucson. Under the support of the National Alliance for Advanced Biofuels and Bioproducts (NAABB), both universities are working to create better strategies for algal production, cultivation, and harvesting methods to better determine the commercial marketability of algal biofuel.
The Arid Raceway Integrated Design (ARID) is an open pond designed with inexpensive, removable covers and better mixing strategies to improve light penetration and overall control. New methods for controlling contamination, climate effects, and invasive species are also being tested. ARID researchers seek to improve many of the processes of using photobioreactors which are often composed of more costly materials and can have lower harvesting yields. The southwest temperatures provide a perfect climate for algal production because the temperatures can fluctuate as much as 15 degrees Centigrade in a single day. The ARID system uses an innovative design that drops water into ponds of different depths during the course of the day, so the land surrounding the ponds acts as an insulator, exchanging heat to control water temperatures. Since it is not yet apparent whether open or closed systems provide the best environment for commercial algae cultivation, it seems judicious to continue ongoing algal life cycle analyses and research projects.
The NAABB is a biofuels consortium of universities, private industry representatives, and government labs searching for ways to commercialize algae biofuel. It was formed in 2009 in order to acquire funding from the Department of Energy’s Office of Biomass Program specifically for researching algae biofuel commercialization. The NAABB framework consists of a research program contained within a sustainability model and analysis program in algal biology, cultivation, harvesting/lipid extraction, fuel conversion and chemical coproducts. Algal organisms range from unicellular microalgae to macroalgal seaweeds. Of the approximately 50,000 species of algae, little is known about their abilities to amass lipids, which is an essential component to biofuel production. Identifying those species with the highest lipid count has been one of the main goals of NAABB.
The consortium’s ultimate goal is to better understand the algal biofuels process in a sustainable way. In a continued effort to understand the economic and market impacts, environmental effects, and energy requirements, the consortium is developing a variety of models and analyses used for the algae biofuels process. Ample research across a large network of universities and labs has already produced promising results. ASU and UA hope to continue providing this same kind of productive research through the ARID partnership.
Written by Sydney Lines, ASU LightWorks
It's been awhile since we've actively published any new material. At the end of 2011, we delved deeply into an e-construction project and completely revamped the ASU LightWorks website, which included our blog. We are now officially up and running. The site looks great, and we've made the final touches. You can expect much more from us in the coming weeks and onward. Thanks so much for your ongoing support. We look forward to all that 2012 has in store.
QESST, or Quantum Energy and Sustainable Solar Technologies, is an ASU-led initiative aiming to advance and support solar technology. This initiative is gaining momentum, with strong support from both the National Science Foundation and the Department of Energy.
During the first 5 years of operation, the Engineering Research Center(ERC) for QESST was awarded $18.5 million in funding for their operations.
They’ve partnered up with Massachusetts Institute of Technology (MIT), the University of New Mexico, the University of Delaware, and the California Institute of Technology to form a chain of partnerships and collaborations throughout the country. Not only are universities getting involved, but energy companies, industry leaders, entrepreneurs, and other research centers are all trying to get involved as well. Christiana Honsberg, professor at the School of Electrical, Computer and Energy Engineering and also leader of QESST, hopes to further commercialize solar technologies through partnerships and expansion.
Honsberg said “An expanding global economy is bringing an unquenchable demand for more electrical power. It will become vital to progress throughout the 21st century to have the benefits of alternative energy sources that solar power can provide through photovoltaic technologies”.
Honsberg also is a director at ASU’s Solar Power Lab. She has dedicated a lot of her time and energy into the advancement and commercialization of solar energy technology. She also works to get students, both undergraduate and graduate, the opportunity to become a part of this growing industry and learn the important of clean energy.
The ERC’s education director, Jennifer Husman, explains that “QESST will provide students of all ages opportunities to be part of the future of solar energy engineering”. She goes on to say that “ASU and our partner institutions will help produce the next generation of sustainability-focused solar engineers.”
Written by Tynnisha Hamilton, ASU LightWorks
…the Arizona Student Environmental Coalition (ASEC).
Pictured in this photo are Lisa Denny and Will Greene, the motors behind ASEC at ASU. Both are dedicated advocates of renewable energy, global warming awareness, and all things sustainability. They both attended the Youth Town Hall on Wednesday, which allowed us to learn more about their organization.
ASEC is the first group that brought together college students from all over Arizona and was active in their efforts to promote renewable energy and sustainability throughout our state. Since their beginnings, ASEC has spread to Arizona State University, Prescott College, University of Arizona, and Northern Arizona University.
This political activism organization is led by Will Greene at the Arizona State University Tempe campus. They attend several events around Arizona and strive for student activism.
More and more students are becoming interested in renewable energy. As we look out and see the mistakes that the older generations have made, we feel to need to step up and correct them, since no one else seems to be. Getting students involved in renewable energy is one of ASEC's main goals, and they hope to build partnerships with other organizations so that they can better promote their cause.
Their t-shirts, seen in the picture, are just one way that they promote their organization. The members from ASEC showed up to the Youth Town Hall all have shirts reading “Arizona’s got sol, it’s time to kick out the coal” on the back..
“The Arizona Student Environmental Coalition is an action-based organization working to create a more just and sustainable state, through policy, advocacy, and action. Our objective is to transition Arizona from fossil fuel dependence to a renewable energy economy. We are diligently working to improve and safeguard our local and global environment for current and future generations.”
In partnership with Arizona State University and Maricopa Community Colleges, the Arizona Town Hall debuts its “Youth Town Hall” as an extension of its nearly 50 year old town hall event.
This is a fantastic opportunity for students to voice their concerns about Arizona’s energy future. Students are the future leaders, and this rare opportunity will allow current industry leaders to interact with them and gain personal insight into the emerging thoughts and ideas of this next generation of leadership. Students are a key demographic group, and they offer a fresh and alternative perspective.
Arizona Town Hall addresses the state’s most pressing issues and is the leading incubator of solutions to these issues. Twice per year, the Town Hall convenes to focus on topics of direct relevance, and is attended by a variety of leaders across many different professions and political affiliations. Participants utilize this time to develop courses of action, and Town Hall staff then work to foster the implementation by relevant organizations statewide.
“With the launch of the Youth Town Hall, we’re taking a bold new step to see to it that Arizona’s future leaders are given a stake in that future today, and a voice in the process that will one day be theirs to oversee.” – Arizona Town Hall
The event will take place on October 12, 2011 from 4:00 – 8:30 p.m. at ASU’s Tempe Campus. Please view the flyer below for more information.
The event is FREE, but registration is required. Register here.
Learn more about the “Youth Town Hall” event.
We hope to see you all there!
Ever feel like you have a solution to a local or global problem, but had no channel in which you could express your thoughts, opinions, and ideas? Well, thanks to 10,000Solutions.org, a project launched by ASU, students are now able to get their creative juices flowing and come together to solve the world greatest challenges.
10,000 Solutions gathers innovative ideas from students and the community, giving everyone a chance to submit their solution and win $10,000. Topics include education, technology, sustainability, human rights, healthy, and much more! If there’ something that you are passionate about, speak up! Your solution may just be the key to a global problem.
How Does It Work?
- Visit 10000Solutions.org and submit your solution
You may need a little brainstorming first. When you’re ready to showcase your idea, choose a Challenge Category (sustainability, education, etc.), enter a title, and description of your solution. If you have a video or image, you may upload that as well.
- Share your solution
Every great ideas needs feedback--whether it’s praise or constructive criticism. Share your solutions with friends, family—whoever! They will help you expand on your idea or maybe it’s perfect the way it is—they’ll let you know. Anyone is able to comment on your solution, so let them know not to be afraid to share their opinions.
- Build, Expand, Improve!
The great thing about 10,000 Solutions is that you are able to edit your solution once it is submitted. Once you’ve received your feedback, you can go back and change things in order to make your idea even better. They must build on your original idea, and you can ask the 10,000 Solutions community for help if you need it. Likewise, you can help others build on their ideas as well.
Prizes are awarded throughout the project for top solutions, grand prize being $10,000. If you are passionate about an idea and take steps 1,2, and 3 seriously, then you are well on your way to earning one of the many prizes awarded through 10,000 Solutions.
New Sustainability Solution